Toy Supplier

Combined Experience

Account Manager



Plush Toys

Custom Plush Toys Made to your Requirements

Your perfect wholesale plush expertly created. Any creature or character, shape or size, there is no limit to the versatility of our award winning bespoke plush.

We use a wide range of fabrics, including recycled and eco-friendly options to create your custom stuffed toy. Available in any pile type, length and shade of colour shape or size to ensure we meet your brief, from branded promotional characters and mascots to complete retail ranges.

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    Experts in Creating Custom Plush Toys

    Whether you are looking for a brand new design, a bespoke museum exhibit replica plushie, custom stuffed animal, kids TV character, or mascot, our team can help. We provide high quality, bespoke plush toy designs for any occasion or purpose, from promotion to education or fundraising to advertising. 

     Our expert designers will work from your visual, image, drawing or sketch in order to create your required bespoke plushie or custom plush toy. They will advise about style and specification in order to ensure you are happy with the hand sample before proceeding with production of your new product. Each bespoke plush toy we make for you is carefully QC checked, UKCA tested, carefully packaged and efficiently delivered.

    Examples of Our Work

    The quality of our custom-made soft toys, bespoke plush toys and personalised embroidered teddy bears speak for themselves. Check out some of the work we have produced for world-renowned clients such as RNLI, Sony,the AA, RBS and Virgin and licensors such as Aardman Animations and the Ministry of Defence in our gallery. We have produced everything from cuddly mascots and cute characters to softie vegetables and super soft, tactile, custom stuffed animals of every kind.

    Custom Designs and Quality Materials

    As one of the UK’s leading bespoke toy manufacturers we excel in creating, manufacturing and supplying the very best quality custom soft toys made to your needs. Our range includes everything from super-soft custom plush toys, custom plush dolls, plush mascots and plush animals made to your exact specification. We will design your perfect custom soft toys or reproduce your required plushies, whether you’re looking to create custom stuffed animals or want your own custom plush toys representing your company mascot with branding for a promotional e

    Here’s How It Works

    Interested in creating your very own personalised teddy bears or custom plush? With over 50 years of combined experience working to create the very best custom plushies, our team can help to design, manufacture and deliver your very own custom plushies.

    You can design and create your own plush toys for any occasion – using three simple steps.

    Step 1 - Design

    We use your visuals, sketches or descriptions as our starting point. Depending on your brand, campaign, goal, or purpose, our team will advise about style and specification to make the most of your custom plush. To complete this process, a hand sample will be provided and any final adjustments can be made before production of your new soft toy.

    Step 2 - Manufacture

    Once the hand sample is approved we will commence production, subject to our minimum order quantity. Each item is carefully made by hand, thoroughly and independently QC checked, EN71 safety tested and thoughtfully packaged, ready for dispatch.

    Step 3 - Deliver

    Secure transport with prompt delivery to your chosen location is efficiently arranged.

    We pride ourselves in our award-winning product, efficient logistics, friendly customer service, reputation and our loyal clientele reflects this.

    UK Leading Toy Makers

    Brazier & Co was created back in 2006, employing an experienced team specialising in the design and production of bespoke toys. We develop custom plush, stuffed animals branded beanies for promotional, fundraising, licensing and other retail requirements. As a family-run business, we have over 50 combined years of experience working with companies, organisations and charities across the world to bring their ideas to a reality.

    Clients We Work With

    With the creation of extensive ranges of custom plush toys and stuffed dolls and over the past 25 years we have been fortunate enough to create custom plushies, plush toys and custom plush animals, teddy bears, and many more for world-renowned clients, including the likes of Sony, Sainsbury’s, The Donkey Sanctuary, The Science Museum, and many, many more.

    Free No-Obligation Quote

    Get in touch with our expert team and enquire as to how we can help you create your custom plush. Whatever your bulk toy or collectable requirement, we’re here to help.  Contact us today and make the most of your FREE, no-obligation quote.

    Customer Reviews

    Our relationships with customers are built on reputation, trust, and quality of service. We have the ability to take your visuals, sketches, or descriptions, and turn them into high-quality custom plush toys. Check out what our customers thought about their custom plush toys.

    “Our Great North Children’s Hospital mascot, Fudge, is such a popular character around our hospitals, cheering up patients and visitors alike. When the opportunity arose to get a soft toy version of Fudge we jumped at the chance, and they are now one of our best-selling items in our in-hospital and online shops”

    NHS Newcastle Hospital Charity


    Absolutely fantastic in all respects. I am more than happy to say that we have received excellent friendly service from Mark and Glenn. They never fail to deliver and are extremely knowledgeable about products and licences. Highly recommend to anyone!”

    RAF Museum

    We have been using Brazier and Co for many years now, and Mark and his team are an absolute pleasure to work with. They have helped us develop and improve our range, most recently in moving towards a fully recycled soft toy range, and regularly come to us with new ideas and innovations to help broaden our offering. Always professional, and very quick in turning around requests, I highly recommend the Brazier team to anyone looking for a partner to help grow your retail income.

    Donkey Sanctuary

    “I am very happy with the service I received from the team at Brazier & Co. The advice and suggestions they provided me with to get the product I needed were so helpful, I am so impressed with the quality of the toys. I will definitely be a returning customer, I highly recommend them.”


    Frequently Asked Questions About our Custom Plush Toys

    Do we design soft toys?

    Yes, we design all our soft toys here in the UK. Supplying charities, promotional companies, corporations, businesses of all kinds, museums, holiday parks, sports teams, universities and schools (including from kids drawings on occasions), authors, publishers and many more. Whether you need soft plush toys for fundraising, promotional or retail purposes, events and more, our experienced design team can help. We can work from any design idea, image, visual, description and sketch. In the past, we have helped bring many characters to life, from children’s book illustrations (from an ant to a giraffe), company logos and mascots, exhibits (from museums and zoos), TV, video game and film favourites. There is no limit to what we can create.


    We specialise in any size custom branded plush. That could be a plush animal, character, asset, mascot, teddy bear, giant plush, beanie, clip-on or keychain.  We have a huge choice of fabrics to choose from – which are all top quality and safety approved. We can also manufacture soft toys using 100% eco-friendly, sustainable and recycled materials. Producing to your bespoke requirements with complete flexibility to add clothing/accessories/branding as required. Please see our gallery above to see some examples of our broad range of capabilities.


    We can embroider or print logos directly onto your plush toy. Print onto any type of clothing like T-shirts, sweatshirts and jumpers. We colour-match fabrics and add retail or promotional information and/or branding by way of swing tag and sewn in label. See examples in the gallery above. 


    To minimise waste we usually supply our soft toys in one outer carton poly bag to protect your plush. Other packaging options include biodegradable individual bags and card display boxes. If you wish, we can provide branding on these boxes, to match your company or clients specifications. Point of display solutions can also be provided as required. 


    Our MOQ is typically 500. However, in some instances this can be higher, such as for very small items like plush clip-ons and plush keyrings or lower if a bigger than usual (like a giant custom plush doll or plush animal)


    We are based in the UK and this is where your product is designed. Once we have your approval for the custom plush toy hand-sample, we use one of our trusted factories. These are based in Europe and Asia, and are all ethically ICTI accredited.


    Yes, we use recycled polyester stuffing as standard and offer recycled fabric made from plastic bottles (PET), linen and organic GOTS (Global Organic Textile Standard) certified fabric. Embroidered rather than plastic features, such as eyes and nose, can also be used minimise plastic use.  If you want to create eco-friendly plush toys, you can choose from a range of these materials, to create a more sustainable, green and eco-friendly plush toy.


    Once we have your design requirements, hand samples usually take around 14 days. From hand sample approval to delivery allow three to four months. If you have a tight deadline, please discuss it with us at the start of a project to see if we can expedite the process and provide alternative transport options.


    Yes, all our products are safety tested, EN71 for UK and Europe, and marked accordingly with UKCA/CE. Cost for this is included in the price we quote. We can also test to meet ASTM, ISO and others for international requirements.


    Yes, all our quotes include delivery to your door.


    Custom toy costs vary depending on a number of factors. These include the design’s size, complexity and fabrics used. The quantity of toys you order also impacts on the final price, with the more you order bringing costs down.


    With over 50 combined years experience you can trust us with your project. We offer first class customer service, our team will support you every step of the way, from concept through to delivery.

    The quality of our product is guaranteed and the most prestigious of companies trust us with their projects, retail ranges and promotional campaign requirements.

     We offer competitive prices. As a streamline business we pass these savings directly onto our clients usually beating competition on price.

    We are continually striving to improve our environmental footprint. All our plush features recycled stuffing as standard and we are continuously pushing our material suppliers for environmentally friendly alternatives and solutions.


    We can design almost any kind of custom plush toy, to suit any need. To give you an idea, animals include, but not limited to: Aardvark, Alligator, Alpaca, Ant, Anime, Ape, Armadillo, Axolotls, Badger, Bat, Bear, Beaver, Bee, Bird, Bull, Bulldog, Butterfly, Camel, Cat, Caterpillar, Chimpanzee, Cockerel, Cougar, Cow, Crab, Crocodile, Deer, Dinosaur, Dog, Dolphin, Donkey, Dragon, Duck, Eagle, Elephant, Elk, Fish, Fox, Frog, Giraffe, Goose, Gorilla, Grasshopper, Gull, Hawk, Hen, Hippo, Hornet, Horse, Iguana, Jellyfish, Kangaroo, Kitten, Llama, Ladybird, Lamb, Leopard, Lion, Lizard, Lobster, Monkey, Moose, Mouse, Octopus, Orangutan, Orca, Ostrich, Otter, Owl, Panda, Pangolin, Panther, Parrot, Peacock, Pelican, Penguin, Pig, Polar Bear, Pony, Puppy, Rabbit, Raccoon, Rat, Raven, Reptile, Rhino, Seahorse, Seal, Sealion, Shark, Sheep, Sloth, Snail, Snake, Spider, Swan, Tiger, Unicorn, Whale, Wolf, Worm, Yak Or Zebra.

    Characters examples include: Airman, Alien, Asset, Astronaut, Bag, Bandsman, Bears, Biscuit, Boat, Box, Captain, Cake, Carton, Charity Mascot, Celebrity, Chocolate, Comic, Coffee Cup, Computer, Clown, Doctor, Electronic Device, Equipment, Fireman, Fruit, Instrument, Invention, IP, Monk, Monster, Nurse, Object, Operator, Person, Phone, Pilot, Pizza, Plane, Robot, Rocket, Roman, Sailor, Ship, Soldier, Spaceman, Teddy Bear, Train, Uniforms, Vegetable, Viking, Warrior, Wellbeing

    Seasonal and occasion characters include those based on: Advert Launch or Release, Anniversary, Book, Comic, Easter Bunny, Elf, Fairy, Father Christmas, Film, Halloween, Mascot for an Academy, Collage, School or University, Memorial, Reindeer, Remembrance, Robin, Santa, Snowman, Video Game Characters