Toy Supplier

Combined Experience

Account Manager



Bespoke Teddy Bears

Custom Soft Teddy Bears, Made to your Requirements

Although we specialise in creating an eclectic range of custom soft toys, bespoke teddy bears are our absolute favourites! We are extremely versatile and can meet any requirement laid before us. Whether it is a traditional style teddy bear with curly pile fabric and jointed limbs, a 100% eco-friendly panda bear, a contemporary, Pantone-matched bear in a branded t-shirt or an astronaut bear in a spacesuit, we have you covered!

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    Experts in Making Bespoke Teddy Bears

    We can replicate any existing item, or work from a sketch or design to bring your character to life in the form of a fully bespoke plush animal teddy bear. Choose from ‘traditional’ style sitting and standing bears to fully-jointed bears with moveable limbs. We usually use a curly mohair-type fabric (in various shades) for creating our bespoke stuffed animal bears. However, we’re able to use any fabric (including recycled and organic options) in any pile length and shade (including matching Pantone-matched colours).

    The most common sizes for our soft teddy bear wholesale orders are 6” and 9” (sitting) bears, however there are no size limits to our custom-built bears. We can produce  anything your project requires, from tiny 4” keyrings to life-size custom-made push bears.

    Examples of Our Work

    Our award-winning plush bears use only top-quality, soft materials. We’ve worked on hundreds of toy bear creation projects for a range of prestigious clients. These include pilot bears for the RAF Museum, RAFA and Fleet Air Arm Museum, captain bears for The National Museum of the Royal Navy and Red Funnel, footballer and rugby bears for different sports memorabilia collections, bears carrying first-aid packs, brown bears, black bears, polar bears and pandas. See our gallery for examples of our work.

    Custom Designs and Quality Materials

    Whether your animal toy project is promotional, retail, souvenir or an educational toy, we can bring your ideas to life as a collectable teddy bear. 

    Our team will take your design or concept and turn them into a quality plush toy teddy bear. We only use quality materials to manufacture our soft bears. These include eco-friendly options, such as recycled fabric made from recycled plastic bottles (subject to minimum order quantity), organic cotton and linen. 

    Whether you’re looking to create a classic brown teddy bear for collectors, a tactile, soft plush toy for babies or younger children for cuddles or a special or limited-edition, we can help. There really are countless ways to customise and brand your teddy bear.

    Here’s How It Works

    Interested in creating your branded teddy bears or custom plush? With over 50 years of combined experience working to create the very best custom plushies, our team can help to design, manufacture and deliver your custom teddy bears at less than wholesale prices.

    Step 1 - Design

    We use your visuals, sketches or descriptions as our starting point. Depending on your brand, campaign or goal our team is able to advise about style and specification to make the most of your custom plush bears. To complete this process, a hand sample will be provided and any final adjustments can be made before production of your new product.

    Step 2 - Manufacture

    Upon approval of the hand sample, production may begin – subject to our minimum order quantity. Each item is carefully crafted by hand, QC checked, CE tested, and carefully packaged, ready for shipping.

    Step 3 - Deliver

    Secure transport is arranged with prompt delivery to your chosen location. We’re proud of our award-winning product standards, great customer service reputation, and client retention.

    UK Leading Toy Makers

    Brazier & Co was created back in 2006, employing an experienced team specialising in the design and production of bespoke toys. We develop bespoke teddy bears, custom plush, stuffed animal branded beanies for promotional, fundraising, licensing and other retail requirements. As a family-run business, we have over 50 combined years of experience working with companies, organisations and charities across the world to bring their ideas to reality.

    Clients We Work With

    We’ve created an extensive range of custom plush toys and designer teddy bears . We have produced teddy bears for many air ambulances, universities, The Science and many other Museums, RNLI, RAF, Royal Navy, Army and even for Royalty!

    Free No-Obligation Quote

    Get in touch with our expert team and enquire as to how we can help you create your custom teddy bear. Whatever your bulk toy or collectable requirement, we’re here to help. Contact us today and make the most of your FREE, no-obligation quote.

    Customer Reviews

    Our relationships with customers are built on reputation, trust, and quality of service. We have the ability to take your visuals, sketches, or descriptions, and turn them into high-quality custom teddy bears. Check out what our customers thought about their custom plush toys.

    Absolutely fantastic in all respects. I am more than happy to say that we have received excellent friendly service from Mark and Glenn. They never fail to deliver and are extremely knowledgeable about products and licences. Highly recommended to anyone!

    RAF Museum

    We have been using Brazier and Co for many years now, and Mark and his team are an absolute pleasure to work with. They have helped us develop and improve our range, most recently in moving towards a fully recycled soft toy range, and regularly come to us with new ideas and innovations to help broaden our offering. Always professional, and very quick in turning around requests, I highly recommend the Brazier team to anyone looking for a partner to help grow your retail income.

    Donkey Sanctuary

    I am very happy with the service I received from the team at Brazier & Co. The advice and suggestions they provided me with to get the product I needed were so helpful, I am so impressed with the quality of the toys. I will definitely be a returning customer, I highly recommend them.


    Frequently Asked Questions About Wholesale Custom Teddy Bears

    Do we design soft toy bears?

    Yes, we design our bears here in the UK.  We produce soft bears with fund-raising, charities, promotional, educational and other organisations in mind.

    What plush bears do we make?

    We specialise in custom branded bears, these include traditional jointed bears and contemporary bears, beanies, clip-ons and keychains. 

    There is a wide array of fabric to choose from, including recycled, eco-friendly linen and cotton. Our bears are made with the best quality soft materials, perfect for collectors, children as well as baby boys and girls. 

    Our huge range of fabrics is available in any colour, pattern or type. We can specify any length pile to fit your project. We also create eco-friendly options to order, which are made from 100% recycled and sustainable materials.

    Head angle, head shape & facial features are completely bespoke to every design. Whether you want a contemporary bear in a t-shirt, jeans and backpack, or a traditional brown teddy bear in uniform, our team can create it.

    Producing to your bespoke requirements, with the flexibility to add clothing/outfits/accessories as required. Please see our gallery above to see some examples of our broad range of capabilities.

    What bespoke plush bear branding options do we offer?

    We can embroider or print logos directly onto your teddy bear plush toy. Print onto any type of clothing like T-shirts, sweatshirts and jumpers. We colour-match fabrics and add retail or promotional information and/or branding by way of swing tag and sewn in label. See examples in the gallery above.

    What packaging can we offer?

    To minimise waste we typically supply one outer poly bag per box to protect your plush. Other packaging options include biodegradable individual bags and card display boxes. Point of display solutions can also be provided upon request. We provide custom, wholesale teddy bears, we can include a branded, recyclable, branded gift box or other packaging (like drawstring cotton bag) if required.

    What is our minimum order quantity (MOQ) for plush items?

    Our MOQ is typically 500, but this can be higher for very small items, such as clip-ons and keyrings.

    Where are our teddy bears made?

    We are based in the UK and this is where your product is designed. We then use our factories based in either Europe or Asia (ethically ICTI accredited), to meet your project’s requirements.

    Do we make environmentally friendly plushie bears?

    Yes, we create greener plush bears using recycled polyester stuffing as standard and use the following materials to create our teddy bears: recycled fabric made from plastic bottles, linen, organic GOTS (Global Organic Textile Standard) cotton fabric. We also embroider features to reduce plastic use, such as eyes and nose.

    How long does the process take (leadtime)?

    Once we have your design requirements, hand samples usually take around 14 days. From hand sample approval to delivery the lead time is currently three to four months. If you have a tight deadline please discuss it with us at the start of a project to see if we can expedite the process and provide alternative transport options.

    Is safety testing included?

    Yes, all our products are safety tested, EN71 for UK and Europe, and marked accordingly with UKCA/CE. We can also test to meet ASTM, ISO and others for international requirements. These are included in the price we quote.

    Is delivery included?

    Yes, all our quotes include delivery to door.

    How much does a plush bear cost?

    Wholesale custom toy costs vary depending on a number of factors. These include the size, complexity and fabrics used. The quantity of toys you order also impacts the final price, with the more you order generally bringing costs down.

    Why choose Brazier & Co?

    With over 50 combined years experience, you can trust us with your project. We offer first class customer service and our team will support you every step of the way, from concept through to delivery.

    The quality of our product is guaranteed and the most prestigious of companies rely on us for their designs and final products. 

    We offer competitive prices. As a streamline business we pass these savings directly onto our clients usually beating competition on price.

    We are continually striving to improve our environmental footprint. All our plush features recycled stuffing as standard and we are continuously pushing our material suppliers for environmentally friendly alternatives and solutions.

    What special features can your teddy bear designs include?

    Chat with our design team as there are infinite options for special and limited edition bears. We can generally find ways to incorporate most ideas and concepts.

    What bear characters can we make?

    We can create any bear from: Airman, Aliens, Astronauts, Bandsman, Cartoon characters, Charity Mascot, Clowns, Doctor, Fireman, Nurse, Teacher, Train-driver, Shopkeeper, Soldier, Sailor, Spy to Zoo Keeper!

    Our seasonal and occasion characters include those based on: Advert Launch, Anniversaries, Book Releases, Easter, Christmas (elves, Santa, reindeer, robins etc), Fairies, Halloween (Pumpkins, ghosts etc), Film releases and Video game launches.

    There is no limit to the shape, colours and characters we can create. With everything from realistic brown bears to blue mascot teddy bears, they can be 6 inch to 6 foot! 

    As well as teddy bears, we also create many other soft stuffed toys. This includes plush animals – with everything from rescued animals like donkeys & horses, pets like dogs and cats, farm animals like pigs and sheep, to safari animals like giraffes and lions available.